Advertising on digital platforms has become essential for businesses to reach their target audience effectively. Facebook Business Manager provides a comprehensive solution for managing and organizing ad accounts, pages, and assets. One crucial feature of a Business Manager is adding a personal ad account to business manager, enabling businesses to collaborate with individuals while maintaining control and oversight.
In this article, we will explore the process of adding a personal ad account to Business Manager, empowering businesses to streamline their advertising efforts and maximize their marketing potential.
Understanding the Benefits of Adding Personal Ad Accounts to Business Manager
Enhanced Collaboration and Efficiency
Adding personal ad accounts to Business Manager allows businesses to collaborate seamlessly with external partners, such as agencies, freelancers, or consultants. By consolidating advertising efforts within a centralized platform, businesses can improve efficiency and streamline communication, ensuring everyone involved has access and permissions.
Maintaining Control and Oversight
While collaboration is essential, maintaining control over ad accounts and assets is equally crucial. Business Manager’s hierarchical structure enables businesses to grant specific roles and permissions to individuals, ensuring that only authorized personnel can make changes or access sensitive information. This helps safeguard the integrity of the business’s advertising campaigns and prevents unauthorized actions that could negatively impact performance.
Step-by-Step Guide: Adding a Personal Ad Account to Business Manager
Accessing Business Manager
Log in to your Facebook Business Manager account using your credentials to begin the process. If you don’t have an account, you can create one by visiting business.facebook.com.
Navigating to the Business Settings
Once logged in, click on the menu icon in the top left corner of the screen. From the dropdown menu, select “Business Settings.”
Adding a Partner
Within the Business Settings page, locate the “People and Assets” tab on the left-hand side. Click on it and select “Ad Accounts.”
Requesting Access to an Ad Account
Under the Ad Accounts tab, click the “+ Add” button to initiate adding a personal ad account. Enter the email address associated with the personal ad account you wish to add.
Selecting Access Level and Permissions
Choose the appropriate level of access and permissions for the individual you are adding. Business Manager provides various roles such as Admin, Advertiser, Analyst, and more. Select the level that aligns with the individual’s responsibilities and the access they require.
Confirming the Invitation
Once you have selected the access level and permissions, click the “Invite” button. An email invitation will be sent to the individual, notifying them of the request to join the ad account.
Accepting the Invitation
The individual receiving the invitation must access their email and follow the provided link to accept the invitation. If they do not have a Facebook Business Manager account, they will be prompted to create one.
By adding personal ad accounts to Facebook Business Manager, businesses can harness the power of collaboration while maintaining control and oversight over their advertising efforts. This streamlined approach enhances efficiency, facilitates effective communication, and ensures only authorized individuals can make changes or access sensitive information. By following the step-by-step guide outlined in this article, businesses can integrate personal ad accounts into their Business Manager and unlock the full potential of their marketing strategies.
